Storytelling: Art Start Nonprofit
Storytelling is a communication skill that allows a person or organization to genuinely connect with a community. The purpose can be to help a community understand or gain a perspective. It goes beyond fact sheets and data by putting emotion and human dimension to a conversation. Many organizations capitalize on this form of communication as part of their efforts. But Art Start, a New York-based nonprofit, actually revolves around storytelling.
Art Start is a nonprofit founded in 1991. The purpose of it is to use the power of creative arts to transform at-risk children. These at-risk children are usually defined as those who live in shelters, are homeless, or involved in court cases or living with abusive parents. The non-profit hosts art workshops throughout the less involved parts of NYC to guide and nurture the youth.
Because this nonprofit is involved with art and the youth, it has a perfect opportunity for storytelling. Already at first glance on Art-Start.org, there are pictures of happy children and pins titled, “Meet the Families from Art Start’s Family Portrait Project!’ Clicking on this directs you to a new page filled that explains the multimedia exhibition. It is clear this is storytelling because the nonprofit connects you to the families and children involved. The specific exhibition was stated as a “presents the powerful stories, hopeful voices, and loving images of NYC families experiencing homelessness.” Other projects include the Portrait Project, which centers around African American men having the chance to portray their complicated lives. So, in terms of the website format, Art Start does an excellent job putting the most interesting pieces as the forefront, primarily using pictures and videos of people, and providing a variety of stories that people can connect with.
Most of these stories are told through video. As for the narration style, the nonprofit explains the videos and projects in an intellectual way that isn’t targeted towards a specific audience. In other words, anyone reading the page can fully comprehend it. The videos themselves focus on those who benefit from the nonprofit and describe their perspective. They tell their personal stories and the way they feel when they make art, how they can express themselves and their struggles, and the gratitude and hope they feel from the community Art Start makes.
Overall, the nonprofit fully lets others speak for the organization. The call to actions are to donate, volunteer, or send an art box, but only a few of the videos mention these. While some organizations definitely take advantage of storytelling, Art Start relies primarily on this form of communication in order to get donations and volunteers for its cause. It is successful because of the way the website is formatted to showcase these people, how the nonprofit is explained, and the organization of the website itself.